When Sony and Marvel announced they had reached a deal that would allow for a sort of shared custody of Marvel Comics most popular creation, Spider-Man, it was a pretty epic moment. This was one of those deals that was seemed to be impossible. Sony had invested too much in the character to let the rights revert back to Marvel. And yet, following the struggle of The Amazing Spider-Man 2, the impossible happened and a deal was struck. But how exactly does the deal work, and how much control does Marvel actually have over their own creation again? It turns out, ...
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