Outside of the film festival circuit, going to a movie without watching the trailer first has become exceedingly rare for most moviegoers. Even if you do actively try to avoid trailers, autoplays bombard you all over the internet from banner ads and newsfeeds.
But if you really want to see if a film’s story works, don’t watch the trailer first.
I should admit this right now: I love trailers, especially on the big screen. When they do their job well, trailers make me want to see a film without revealing too much about the story.
But once I know I want to see a film, I actively avoid all trailers and clips. Why spoil even the smallest detail?
One of my favorite films last year was Ex Machina. I went to see the film purely based on its print ad in the Sunday New York Times, knowing nothing else about it. No trailers. No film stills. No in-depth reviews from critics.
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